CDMC-MICA | Lab Format Course | MASTERING THE BIG THREE : 1. Wining Project Proposal 2. Meaningful Impact Report 3.Fruitful Media Relations and an Elevator pitch

Learning Outcomes – For each skill

Gaining insight into various structures, forms, and
elements of presentation

Acquiring competency in crafting appropriate content

Develop an understanding of various resources available
for effective presentations

 Develop insights about expectations from different
audiences and target groups

About The Module

The Social sector is very firmly emerging as a vital sector, following the public and private sector. More and more professionals are now attracted towards this third sector as a preferred choice for a career either as a first step or through switching careers midway. With the Corporate Social Responsibility mandate under the Companies Act 2013 becoming more stringent, social sector professionals must keep themselves updated to remain relevant to their profession. CDMC- MICA offers a unique lab format course with the right blend of theoretical understanding and hands-on exercises to master three essential skills that any social sector professional needs to succeed. Our need assessment and discussions with social sector professionals have prompted us to offer a flexible lab format course on ‘Mastering Three Essential Skills’. Participants can undergo the entire course or choose one or two skills per their personal and institutional requirements. An institute or an organization can opt for the complete package and depute different employees for the other skills

Faculty Experts

Ms. Sushma Oza

Advisor - Centre for Development Management and Communication - MICA

Sushama Oza just retired on December 31, 2019 as a Director, Strategy & Sustainability at Adani Foundation, Ahmedabad. She was also the CEO of Adani Foundation from May 2007 to October 2014 and has been playing pivotal role in shaping the CSR for Adani conglomerate for more than thirteen years. She has represented the organization at many national and international fora. Ms. Oza has over 37 years of experience in the development field, out of which 21 years have been as head of the organization in India and USA. She has strategized and spearheaded projects in sectors of education, primary health care, sustainable livelihood development and rural sports. She has led several capacity building programs all over India in the field of CSR. Before retirement she was spearheading two centre of excellence projects Swachhagraha and SuPoshan which were being implemented nationwide. She continues to support Sustainability efforts and reporting as part of Sustainability leadership committees and as advisor for Adani Group of companies.

Prof. Ruchi Tiwari

Assistant Professor - Communication - MICA

Prof. Ruchi Tewari, holds a PhD in communication management and has over 2 decades of academic experience and 800+ hours of training experience across various sectors like Infrastructure; shipping; and IT. Prof. Tewari’s area of academic and research interest is ‘Communication’ and so her publications and consulting experience explores the role of communication as a strategic business tool. She has presented papers in over 25 international conferences, published in most reputed international journals and has been selected as a fellow by the ESRC – UK; ICSSR – India and Bentley University, USA. Critical thinking and Logical writing forms the foundation of communication which is an area of expertise of Dr Tewari. She is currently employed with MICA as an associate professor and handles courses like strategic communication and CSR communication.

Manisha Pathak-Shelat

Professor, Communication & Digital Platforms and Strategies, Chair - Centre for Development Management and Communication (CDMC) MICA

Prof. Manisha Pathak-Shelat has taught and worked as a media consultant/trainer and researcher in India, Thailand, and the US. She has a Ph.D. in Mass Communication from the University of Wisconsin-Madison, USA and in Education from the Maharaja Sayajirao University of Baroda, India.

Manisha’s special interests are communication for social change, young people’s media cultures, new media, civic engagement, transcultural citizenship, media literacy and gender. Broadly, her research over the years has addressed the question of how ordinary individuals engage with media to experience agency, to explore identities, and to participate in social change. 

Her research projects include studies on narrative selves, online civic engagement and transcultural citizenship, digital practices of youth from global South, an Academy of Finland sponsored multi-country youth media participation project and an ongoing inquiry in digital youth cultures in India. and At present she is leading the India component of the Global Kids Online study initiated by Innocenti-Unicef Office of research and the London School of Economics.

Manisha has shared her research on several international platforms and her work has been published in International Journal of Communication, Journal of Consumer Behavior, Journal of Youth Studies, Journal of Adolescent and Adult Literacy, New Media & Society, Communication Inquiry, Journal of Children and Media, Communicar, Media Asia, and as chapters in several books. Her recent books include Raising a humanist: Conscious parenting in an increasingly fragmented world (Sage); Handbook of Media Education Research- an edited volume (Wiley) and Challenging discriminatory practices of religious socialisation among adolescents- Critical media literacy and pedagogies in practice (Palgrave). She has received a number of awards and fellowships including The Soviet Land Nehru Award, Shastri Indo-Canadian Faculty Research Award, The Salzburg Seminar Fellowship, TATA Fellowship for the Study of Contemporary India, MICA AGK Award for meritorious service, and the lifetime achievement award for contribution to media and communication education by the Global Media Education Council. She is the editor of the Journal of Creative Communications published by MICA for Sage. She has led several capacity building programs for non-profits, various state governments, corporate sector, and international organisations in communication and information management.

Prof. Pathak Shelat has worked as consultant/advisor/resource person with various social sector organizations such as Gujarat Energy Development Agency, Centre for Environment Education, SEWA, The Adani Foundation, Mahila Samakhya, The United Way of Baroda, UNESCO and UNICEF among others. She is an active member of the National Leadership Forum for Vaccine Confidence and represents MICA in the UNESCO’s Media and Information Literacy and Intercultural Dialogue University Network.

    Download Syllabus

    Syllabus designed by the best faculty and industry leaders for upskilling

    Entire course : 21 hours 

    Online and Onsite Modules

    Live and Interactive Modules

    Free knowledge sharing recorded sessions/videos by industry experts on Niche Topics

    Internship and Placement assistance through Task Staffing Solutions Private Limited (One of our Group Company)

    Use cases, capstone projects & real time data for better practical exposure

    Dedicated Relationship Managers (RMs) to assist you in completion of the module

    Weekend sessions, especially for working professionals

    Networking with Like Minded Professionals

    An Initiative from Task Group which has been servicing in the Indian Employment Market for last 24 years

    Participants will receive an e-certificate from CDMC- MICA for their participation in completing the lab work and course.

    Sessions will be a mix of Online sessions and Assignment Projects

    Reading materials and other contents will be provided during the course of the programme

    There will be pre-training requirements and instructors will recommend appropriate workshops/courses


    NGO professionals handling CSR partnerships,
    communication, and social development projects

    Social business founders and communication team

    Post-graduate students pursuing rural management,
    social work, development communication, and social
    entrepreneurship courses

    The payment will have to be made towards the following account

    NEFT/Bank Transfer
    Bank Name: Hdfc Bank Ltd
    Bank Address: Sumangalam CoOperative Housing Society, Opp.
    Drive In Road, Bodakdev,
    Beneficiary Name: Mudra
    Institute Of Communications
    Bank Account No: 00491000064062
    IFSC Code: HDFC0000049
    MICR No: 380240004
    Account Type: Savings

    Program :


    Program Schedule : 

    Feb 18,19 April 1,2,22,23

     Program Fee:

    One Skill

    Standard Fee: INR 7,999/-*
    Early Bird or Group
    Registration: INR 6,999/-*

    Program :


    Program Schedule : 

    Feb 18,19 April 1,2,22,23

    Program Fee:

    Two Skills

    Standard Fee INR 14,999/-*
    Early Bird or Group
    Registration INR 14,499/-*

    Program :


    Program Schedule :

    Feb 18,19 April 1,2,22,23

    Program Fee:

    Entire Course

    Standard Fee INR 22,999/-*
    Early Bird or Group
    Registration INR 20,999/-*

    *Additional 5% Discount – only applicable on registration for the entire course.
    *The Fee is per participant; 18% GST will be applicable on the fee
    * Group Registration- More than two Individuals

    SkillSir offers internally developed training modules

    SkillSir offers programmes partnering with top educational institutes.

    Application and Enrollment Process:

    The module/course content page on the Website will have an Apply Now button, the participants can click on that button and follow the simple registration process.

    On Clicking the button, it will take the participant to the sign-up/registration page and the participant will have to fill up the form.

    The counsellors/RM’s at SkillSir will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria of each module.

    Once the eligibility is confirmed, Once SkillSir receives will accept the registration of the participant, and this will send out a verification mail to the registered id of the participant.

    The participant will have to verify the account

    SkillSir will send an e-mail on the verified email account giving details for payment of fess and enrolment.

    The candidates will thereafter proceed to complete the enrollment process including the payment process.

    The payment will have to be made towards the following account

    NEFT/Bank Transfer
    Bank Name: Hdfc Bank Ltd
    Bank Address: Sumangalam CoOperative Housing Society, Opp.
    Drive In Road, Bodekdeo ,
    Beneficiary Name: Mudra
    Institute Of Communications
    Bank Account No: 00491000064062
    IFSC Code: HDFC0000049
    MICR No: 380240004
    Account Type: Savings

    On completing thepayment, theparticipants willhave to fill up a google form:

    In case the participant needs help, they may please reach out to our Counsellor/RM. They may also reach out to us on : Email: ; M: +91-9377320202; LL: 079-40205060/09.

    All the information and documentation provided by you at the time of enrolment will be duly verified and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course/module, then your enrolment to the course will be cancelled with immediate effect and the instalment of the module/course fee paid by you to SkillSir at the time of registration, will be refunded to you.

    This Payment, Refund and Deferral Policy will come into effect immediately after a user/learner (“you” or “he” or “she” or “it”) acknowledges and agrees to the Policy. This Policy applies to the E-Learning Platform “SkillSir” which is a Training and Up-Skilling platform that offers its services through online as well as onsite/on campus trainings, designed to facilitate the teaching, learning, studying and evaluative process (the “Site” or “Web Site” or “Emails” or “Mobile Application” or “App” or “Us” or “We”) which is vertical/division of Task Initiatives Private Limited, a Company registered under the Companies Act, 1956 having its registered office at 14, 3rd Floor, Zodiac Square, Opp. Gurudwara, S.G. Highway, Bodakdev, Ahmedabad -380054 (Hereinafter referred to as “Company”).

    1. Payment Policy
    a. The Company shall provide the users/learners with information of the Fees payable on its E-Learning Platform for each of the module /programme that it announces. The Company at its sole discretion may also provide a detailed schedule of payments for each module/programme on its E-Learning Platform. The users/learners acknowledge and agree that only after full payment of fees having been received by the Company as per schedule during the time of registration/enrollment; the users/learners shall be permitted/allowed to participate in a programme.

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    c. Once the payment is done, the Company at its sole discretion may either enroll the user/learner in the chosen module/programme or reject the registration of the user/learner. In a scenario wherein, the Company rejects a registration for any reason whatsoever, the complete fees if already paid by the user/learner will be refunded. An enrollment is said to be completed only when the user/learner has been admitted to a chosen module or programme by the Company after having received full and complete payments and other required details from the user/learner.

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    2. Refund Policy
    a. A user/learner may cancel the enrollment at any time, nonetheless, no refund shall be made once the payment (in part or whole) for a programme/ module has been made. You shall note that we do not provide refunds for the lack of usage or dissatisfaction. However, requests for refund of fees on account of cancellation of enrollment may be considered by the Company only if such requests are received prior to closure of registration or 15 days before date of course commencement whichever is earlier, by sending an email request to the user’s/learner’s/your relationship manager and/or admissions counselor from SkillSir, with reasons listed. There shall be no refund applicable once the program has started. Further, in all other cases no refund shall be made.

    b. In case of cancellations of enrollment or registration or refunds, the Company reserves the right to charge a cancellation/ processing charge up to an amount of Rs 3000/- (Rupees Three thousand).This is applicable even for those users/learners who are unable to complete their payment, and hence could not be enrolled in the batch opted for. However, the user/learner can avail pre-deferral as per the policy defined herein below.

    c. Refund will be processed to an eligible user/learner within 30 (thirty) working days from the date of receipt of written request/application from the said user/learner.

    3. Deferral Policy
    a. In a scenario wherein, a user/learner opts for deferring to another batch of the same programme prior to commencement of the programme, the fees/amount(s) paid shall be considered as an advance payment towards the next batch. However, a process charge of Rs.3000 (Rupees Three thousand) plus taxes shall be applicable. The user/learner shall thereafter be counted as a part of the new batch that he/she has been deferred to and the said user’s/learner’s old/earlier provided login may be disabled.

    b. The fee applicable to the deferred user/learner will be as per prevailing fee for the batch that the user/learner has opted to defer to. The user/learner shall be liable to pay the differential programme fees between the two programmes if any.

    c. In case a user/learner decides to differ dates before the commencement of a programme post payment the total programme fee, the total programme fee plus taxes (if any) will be considered against the next batch that the user/learner opts for. The user/learner shall have to additionally pay 10% (ten percent) of the total fee as the deferral fee. The deferral request will be approved once the deferral fee is paid.

    d. In case a user/learner faces severe issues in dedicating time to the course/programme, upon request, an opportunity may be provided to the user/learner by the Company to defer to an another batch. The said request shall have to be informed within 1 (one) month of the commencement of the programme for which the user/learner is enrolled for. The total programme fee plus taxes, if any, will be considered against the next batch. The user/learner shall have to additionally pay 30% (thirty percent) of the total fee as the deferral fee. The deferral request will be approved once the deferral fee is paid.

    4. Cancellation by Company or the associated Institutional partners
    The Company & associated institutional partners, reserves the right to cancel any programme at any time owing to reasons like insufficient enrollments, trainer/faculty indisposition or force majeure events. In an event wherein the Company & associated institutional partners cancels a scheduled course/module/programme, the user/learner will receive full fee refund for the same. All refunds will be processed within 30 (thirty) days of receipt of a valid refund request.

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